Proverbs 1:1 KJV — The proverbs of Solomon the son of David, king of Israel;
That’s the opening line of Proverbs.
The rest of the chapter goes on to spell out what to expect and what the benefits of this book are to the reader. It does so in a way that’s germane to this genre of wisdom literature.
And therein is some wisdom for communicating ideas.
Set the frame of your Audience’s expectations early. The frame dictates the experience and manages expectations: here’s what you can expect, and here’s what you won’t expect.
And then, with the frame in place you can create ways to surprise the reader by giving them what they expect in ways they’re not expecting.
You can also give them what they’re not expecting in ways that they’ll be glad to receive it.
Wisdom sets the frame early.