If you had more money, you’d probably try to spend your way out.

If you had more time, you’d probably hustle, grind and spend more time figuring a way out.

And if you had more energy, fewer distractions, a team of developers, all your bills paid, no need to work a 40-hr job…then you’d probably use those advantages to change your situation.

But since you don’t have those things, your only option is to think “bigger, deeper, wider, faster, inside-out, back to front, dye it pink, use-it-the-wrong way” about your idea…and about how you can make it happen with exactly what you’ve got right now.

Maybe it isn’t that you need to add lots of different things, but that you simply need more of one specific thing.

In other words, you need more cowbell.

And sometimes the cowbell you need a whole lot more of…is space.


Boring, definition #1: not interesting; tedious.

Boring, definition # 2: to make a hole in something with a tool or by digging.

The only way to achieve your dreams is by falling in love with the dull, tedious, uninspiring, repetitive, monotonous daily steps that you have to take to get to your destination…to help you express your real story.

And by the way, boring takes time (more than you think).

So when you feel tempted to give up or chase the latest shiny object…remind yourself that the goal is to always be boring enough to succeed.

It’s been said before, but it’s worth repeating: where you are is the entry point.

Everything you have, everything you don’t have and everything you wish you make up the stick of dynamite of this present moment.

All you have to do is light the fuse…by starting now with what you have.

Whatever story you’re trying to tell, the first thing you’ve got to do is get in character.

Ask Julia Roberts in Erin Brokovich,  or Will Smith in Ali or Meryl Streep in just about anything she’s done.

Learning the script is the price you pay for us to listen to you.

Doing the hard emotional work of getting into character is the price you pay for us to believe you.

James calls this identity-based goal setting.

Zig just called it: be-do-have:

“You’ve got to be before you can do, and do before you can have.” – Zig Ziglar

In any case, once you’ve decided on the story you want to tell/goal you want to achieve, dive down deep into character…and all the other stuff will literally work itself out.

Position yourself in a place where you will clearly fail or succeed.

If there’s any other outcome, then you’ve not yet found the corner.

Your audience can’t read your mind, but they can see your actions.

You don’t need to read your audience’s mind…you just need to listen to what they say and observe what they actually do.

So instead of spending hours trying to mind read, brainstorm, guess what you think your Audience wants…

…use your eyes, ears and actions to understand what they want, so you can tell them a Story that fits within their actual frame of mind.

That’s the goal…to leave this Place with nothing left.

Nothing left to say, nothing left to do, nothing left to give.

In other words, you want Death to catch you empty handed.

Hurry though, cos you’re running out of time.

Today was, and is, Reset the Net day.

It was a day where millions were invited to so one thing to make their corner of the Web secure.

One thing. Any one thing. Reset the Net gave suggestions and useful resources.

But they gave us something even more valuable…which was an invitation to wake up and kick fear in the shins.

Many of us live lives that are hemmed in by fear.

“What if I get it wrong…what if  I’m worse off than if I’d done nothing…what if what if what if…?”

There are no good enough answers for those looking for a reason to do nothing. But also, they’re right. “What if” is a very compelling tool used to keep us in our place.

And so what Reset the Net gave us today is an excuse to call “What ifs” bluff and take a single step towards freedom.

Not freedom from surveillance,  or hackers or any of the online terrors in the headlines.

No. They gave us an excuse to take a step towards freedom…from fear.

Happy Reset the Net day.

Say something that sounds like you.